Remember Audio Interviews to Promote Books

Not too long ago, radio interviews were the only game in town for long-form audio interviews. But the arrival of podcasts was a game changer, and now they have as much book publicity value as radio, if not more. It's also true that many of today's radio interviews are offered as podcasts afterward to expand their audiences. Podcasting is a sleeper hit that continues to grow in influence and reach. Statistics show impressive percentages of American adults listen to podcasts each month. Radio interview appearances still have definite value, but you can supplement them with podcasts or a podcast series.

Audio interviews are legendary for the connection they make with listeners. It's often described as an intimacy that doesn't develop on TV and in other video formats. The interview length also makes a difference, and the format is generally longer form. Audiences tend to be…

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